Mar

28

Sierra Club endorses Clorox’s Greenworks cleaners

[From Green Daily]

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Clorox has been quite busy going green these days, what with buying up Burt’s Bees and coming out with Greenworks, their line of eco-friendly home cleaning products. Soon, Clorox will have another green credential on their resume, a Sierra Club endorsement.

According to the NY Times, this will be the first product endorsement ever from the Sierra Club and they will receive a undisclosed portion of the profits in return. The endorsement has stirred up a controversy. One of the reasons the Sierra Club gave the endorsement , according to Carl Pope, executive director, is that “it was more important to try to create this marketplace than to keep the peace.”

I found the basic Greenworks cleaner to be pleasant and effective and the more people that have access to a relatively cheap green cleaner, the better. But as far as the reasoning behind the Sierra Club selling their endorsement, not so sure about that one.

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