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Published by Roger Snyder
Jan
1
[From ajc.com]
Battle emerges on future of Net
TV, cable firms want to steer use to sites that pay
By MARILYN GEEWAX
The Atlanta Journal-Constitution
Washington — Internet users have grown accustomed to wandering independently in cyberspace, free from outside influence over the online destinations they choose.
But now, telephone and cable companies are arguing that they should be able to let some Internet sites work much better than others, making them more attractive to Web surfers.
For example, if Google were willing to pay, then an Internet provider would allow that search engine to return results more quickly than any other.
If Walt Disney Co. ponied up, its on-demand movies would download for home viewing far faster than competitors’ offerings.
The notion is sparking a fight, with companies that have flourished online asking Congress to guarantee that providers of high-speed Internet service will preserve a world of “network neutrality.”
Continue reading Battle emerges on future of Net at ajc.com
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